The Energy Advisor provides Consulting Services and products to improve energy utilization. The key motivations are financial:
cost reduction and return on investment.
The Energy Advisor is an advocate of green strategies but only if they do not conflict with financial benefits. A reduction in, or improved
efficiency in utilizing energy, can take many forms, all having a positive environmental impact. Asking consumers or businesses to pay
a premium price adjustment in the name of 'green power' for commodities such as electricity or gas, is unsound economics. Aside from
architectural aesthetic considerations, there must
always be a value proposition associated with green decisions.
The Energy Advisor recognizes the 'generational' aspects of energy enabling technologies. Technologies in use today, can, and will
be superseded by gradual improvement as well as leaps. Therefore, consideration must be given to not only what is currently state-of-the art
but what is developing in the short run. It is also important to be open minded to substitute solutions that may not precisely follow a
vendor's or evangelist's proposition, since there might be numerous other equivalent methods. For example, a lighting solution might initially be
florescent but LED may be even better, and passive light tubes, the best.